Meet Rula

12+ years in art direction, brand identity, and campaign design — across agency and freelance work throughout the Middle East.

Rula is an Art Director with a track record of leading creative output for major regional and international brands, including Saudia, Virgin Megastore, Nescafé Middle East, IKEA Middle East, and Mercedes Middle East. She grew from Senior Graphic Designer to Art Director to Senior Art Director over five years at The Online Project, later serving as Digital Art Director at Milk Design Studio. She has guided teams of junior designers and animators, and built brand identities from the ground up for clients she's worked with over multiple years, including VGO and The OT's Kitchen. More recently, she led content strategy for the FIFA U17 World Cup and Arab Cup 2025 with ALKASS Sports Channels in Qatar, reaching over 1 million views across social platforms.

One of her strengths as an Art Director is building client relationships that last - several have spanned years, not single projects.

Outside of work, she's usually spending time with her husband, chasing good food, or painting - because making things by hand keeps the rest of the work honest.