Project Title: Cloud Kitchen Brand Identity Development
Client: The OT's Kitchen
Client Overview: The OT's Kitchen is a cloud kitchen concept that will establish various restaurants specializing in different cuisines. With a strong focus on high-quality food, this innovative platform will enable customers to order from a variety of cuisines under one umbrella and with a single cart, providing a seamless and convenient dining experience.
The logo creatively incorporates elements from the kitchen to form the letters of "The OT's Kitchen." The 'T' is cleverly designed as a ladle, a universal tool in every kitchen and cuisine. The 'S' is shaped like steam, symbolizing the food being served hot and freshly prepared. This design not only reflects the essential tools of cooking but also emphasizes that the food from The OT's Kitchen is always hot, fresh, and of the highest quality, reinforcing the brand's commitment to excellence.
