Project Title: Restaurant Brand Identity Development
Client: Tiny Box
Client Overview: Tiny Box is an innovative cloud kitchen restaurant that redefines the concept of "tiny" with big, satisfying portions. Emphasizing fresh ingredients and premium meat, Tiny Box caters primarily to the youth, blending fun and quality in every dish. The brand’s vibrant identity aims to attract and delight a young, dynamic audience seeking both taste and excitement. The challenge of branding for a cloud kitchen lies in creating a strong, memorable presence without a physical storefront, making it essential to convey the brand's essence through digital platforms and packaging in an engaging and impactful way.
The logo cleverly features the word "tiny" in an oversized format, highlighting the irony and emphasizing the generous portions. This design choice reflects the brand's playful nature and commitment to providing ample, delicious food in every box.
