Project Title: Digital and Offline Advertising Campaign to Boost Student Registrations
Client: Luminus Technical University College (LTUC) - Jordan
Project Overview: This advertising campaign focuses on engaging recent high school graduates (Tawjihi), including those who did not pass. The campaign employs social media posts, muppies (urban advertising panels), and billboards to provide information on pursuing in-demand majors and career paths at LTUC. The aim is to highlight the educational opportunities available and encourage students to register, ensuring a promising future regardless of their high school results.
