Client: LTUC (university)
Role: Campaign Art Director
Scope: Multiple consecutive semester enrollment campaigns, offline + digital
Role: Campaign Art Director
Scope: Multiple consecutive semester enrollment campaigns, offline + digital
Back to School Registration
Creative direction for LTUC's back-to-school enrollment push, developed with the university's communication and account managers to drive early registration ahead of the new academic year.
Creative direction for LTUC's back-to-school enrollment push, developed with the university's communication and account managers to drive early registration ahead of the new academic year.
Fall Registration Campaign
Creative direction for LTUC's fall semester enrollment campaign, continuing the visual language established in earlier terms while adapting messaging to the season's registration push.
Creative direction for LTUC's fall semester enrollment campaign, continuing the visual language established in earlier terms while adapting messaging to the season's registration push.
Spring Registration Campaign
Creative direction for LTUC's spring semester enrollment campaign, part of the ongoing partnership setting concept direction each term.
Creative direction for LTUC's spring semester enrollment campaign, part of the ongoing partnership setting concept direction each term.
Set the creative direction for LTUC's student enrollment campaigns across multiple consecutive semesters. Worked directly with the university's communication and account managers, who built their messaging around the concepts I created. Repeated across several terms, reflecting an ongoing creative partnership.