Client: The OT's Kitchen
Role: Brand Identity Designer
Scope: Parent brand identity + two restaurant concepts (Tiny Box, Al Balad), including full applied branding
Role: Brand Identity Designer
Scope: Parent brand identity + two restaurant concepts (Tiny Box, Al Balad), including full applied branding
The OT's Kitchen
Built the parent brand identity for The OT's Kitchen, a cloud kitchen platform designed to operate multiple restaurant concepts under one umbrella. The logo weaves kitchen tools directly into the brand name - the 'T' formed as a ladle, the 'S' shaped like rising steam - reinforcing a promise of fresh, hot food.
Built the parent brand identity for The OT's Kitchen, a cloud kitchen platform designed to operate multiple restaurant concepts under one umbrella. The logo weaves kitchen tools directly into the brand name - the 'T' formed as a ladle, the 'S' shaped like rising steam - reinforcing a promise of fresh, hot food.
Tiny Box
A youth-focused restaurant concept built under The OT's Kitchen, centered on elevated, modern sandwiches. The logo plays with scale — "tiny" written oversized — against the concept's generous portions. Identity was carried through to real-world applied branding, including packaging, wrapping paper, stickers, and menu design.
A youth-focused restaurant concept built under The OT's Kitchen, centered on elevated, modern sandwiches. The logo plays with scale — "tiny" written oversized — against the concept's generous portions. Identity was carried through to real-world applied branding, including packaging, wrapping paper, stickers, and menu design.
Al Balad
A second restaurant concept under The OT's Kitchen, built to feel nostalgic and local. "Al Balad" (downtown) is a familiar phrase in Jordan, and the identity was designed to evoke the flavor and feeling of old-school shawarma spots people grew up with. Like Tiny Box, the identity extended into full applied branding — packaging, stickers, and menu design.
A second restaurant concept under The OT's Kitchen, built to feel nostalgic and local. "Al Balad" (downtown) is a familiar phrase in Jordan, and the identity was designed to evoke the flavor and feeling of old-school shawarma spots people grew up with. Like Tiny Box, the identity extended into full applied branding — packaging, stickers, and menu design.
Built the brand identity for The OT's Kitchen, a cloud kitchen platform operating multiple restaurant concepts under one umbrella. The logo weaves kitchen tools directly into the brand name — the 'T' formed as a ladle, the 'S' shaped like rising steam. From there, I developed full identities for two of the platform's restaurant concepts, each with its own distinct voice. Al Balad ("downtown" — a familiar phrase in Jordan) leans nostalgic and local, built to evoke the flavor of old-school shawarma spots. Tiny Box goes the opposite direction: a youth-focused concept with an oversized "tiny" logo that plays against its generous portions. For both, I carried the identity through to real-world applied branding — packaging, wrapping paper, stickers, and menu design.