Role: Digital Art Director — responsible for the digital output across the studio's account roster, including Saudia, Virgin Megastore, Burger Lab, and Nahda Academy, with Saudia and Virgin Megastore as the flagship accounts shown here
Saudia: Back to School — Remote Learning (Pandemic-Era)
Created during the 2020 pandemic, this back-to-school campaign addressed a new reality - students learning from home. The concept focused on routine and readiness for online learning: better sleep schedules, morning nutrition, focus, and productivity, paired with visuals of a child adapting to virtual classrooms.
Saudia: Ramadan & Home Safety - Pandemic-Era Campaigns
Created during the 2020 pandemic, this series addressed the reality of the moment directly — Ramadan content built around families staying emotionally close while physically apart, and a home-safety campaign encouraging responsible behavior during lockdown.
Virgin Megastore (Middle East)
Selected social content for Virgin Megastore, spanning seasonal and awareness campaigns — including Movember — alongside general retail promotion, with a tone built around the brand's entertainment-forward identity.
Selected social content for Virgin Megastore, spanning seasonal and awareness campaigns — including Movember — alongside general retail promotion, with a tone built around the brand's entertainment-forward identity.
As Digital Art Director at Milk Design Studio,I oversaw digital output across the studio's account roster, with Saudia and Virgin Megastore as the flagship clients.
I guided a team of junior designers and animators - briefing projects, setting deadlines, and reviewing output against brand and quality standards - while also producing content directly.
The work shown here reflects pieces I designed personally.